Branded Entertainment

Telling stories that will make your brand’s values resonate with audiences.


Everyone has a story. That much is known. Branded content allows us to tell the stories around us in a way that amplifies both the subject of story and your brand’s narrative.


Real Life Solves

YETI had a simple mandate for their branded content: tell stories that our fans will love that also connect to our values as a brand. “Long Live Cuyuna” is the story of a small town that fell on hard times when the local mines closed, but decided to reinvent itself in an unexpected way. We made three filming trips to Cuyuna and accumulated many hours of footage (including 8 hours of interviews) and used that material to craft a story of community, redemption, and outdoor recreation that ties in perfectly with the YETI brand.

Project: YETI: Long Live Cuyuna

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Current Resident is a Minneapolis Video Production Company and Content Studio.