The Renowned Prohibition Whiskey:
That’s it. That’s our mantra. It’s easy to think that the first step when you go to a production company is to know what kind of video you want. Forget that part. That comes later. The only thing you need to know when you show up is what you want a video for.
Are you trying to drive sales?
Introduce a new product?
Pitch your company to investors?
Sell your company?
Once we know where you’re trying to go, then we start figuring out the idea that will get you there. (Full disclosure: if we think you don’t need a video we’ll tell you. Sometimes it just doesn’t make sense and we gotta be honest about that. It’s better for everyone.)
The idea changes based on your destination. Maybe it’s a commercial – maybe it’s a short documentary. Maybe it’s something else. This is where collaboration is crucial. We work side-by-side with your team to zero in on the best possible idea.
In the true spirit of a snake eating its own tail, we wanted to show you how we make videos….by making a video. That was the inspiration for the MN13 project. Our goal was to show you how we use video to help you reach your goals.
This is everything that needs to happen before we roll cameras. Crewing up, casting, finding locations. Crossing T’s and dotting I’s.
The Days of Action. This is when cameras roll. When it comes to life.
Turning a pile of footage into a finished project. Either through remote collaboration or coming into our studio (unlimited snacks!), this is where we work closely with your team to assemble a final video and carry it across the finish line.
We found a parallel to the way we work in the story of Minnesota 13, a moonshine whiskey made during Prohibition. Minnesota 13 became famous across the country as a bootleg liquor that actually tasted good. But here’s the catch: to this day, nobody knows who made it. The best guess is that it was made by a German immigrant living in central Minnesota, but no one ever came forward to claim credit.
Current Resident works in a similar way. Your video and your brand are what shine in the end. The production company, Current Resident, should fade away and let your brand and your message take center stage.
Sarah Jean Shervin
Oscar Oboza at Nice Shoes
Charlotte Ariss Locations
Props on Wheels