The Wilderness Society came to us with a problem: for years they had been trying to protect Roadless Areas in our country’s National Forests, and the development threats were escalating. Roadless Areas are some of the last undeveloped stretches of wilderness in our country and the forests in them are some of the best carbon sinks for helping combat climate change.

We started with a mantra: “The Story is The Story.” This is really just a way of saying that we didn’t need to drop some kind of made-up narrative on what we were doing; our work to understand Roadless Areas was the story. We were living it. We start with a question and we end at a place of understanding.