Case study
Built to Cut Downtime, Not Corners
Stanley Infrastructure//2018//Product Launch
Video Production//Campaign Strategy//Post Production//Content Direction//vfx//Video Production//Campaign Strategy//Post Production//Content Direction//vfx//
The breakdown
Roy LaBounty started in scrap. Before he built anything, he ran a metal recycling yard — so when he founded LaBounty in 1973, he knew exactly what the people buying his equipment needed it to do. Fifty years later, LaBounty (now part of Stanley Infrastructure) is still the premium name in excavator attachments for scrap and demolition. Their mobile shears can cost more than $250,000 a unit, and the buyers who spec them have long memories and longer relationships with the salespeople who call on them.
Stanley - ProCall
Stanley - ProCall
“Current Resident has a mastery in both video direction and building out the messaging for a new product. They jumped right into what we needed them to do and we are absolutely thrilled with the final result.”
— Daniel Johnston, Marketing Specialist, Stanley
Made by Good People
Crew
- Director
- Erik Nelson
- EP
- Patrick Shelton
- DP
- Joseph Loefller
- Swing
- Chaddix Malchow
- Editor
- Chaddix Malchow
- VFX Artist
- Chris Denny
Special Thanks
- Special Thanks
- Dave Damman