Fresh Never Gets Old
Jolly Time has been poppin corn since 1914. Family-owned, Iowa-born, and still on grocery shelves more than a century later. Fresh Never Gets Old campaign was their first foray back into advertising in decades.
Fiber // 06sec
Fresh Always Hits // 15sec
Protein // 06sec
Right out the gate, Haberman came to us before creative was sold through (props!). This was critical cuz it helps a smaller agency evaluate what’s actually doable before anything gets promised to the client, ensuring clear expectations well before kick-off.
Haberman's campaign was built around a social-first strategy that utilized influencers like The Retirement House (10M followers) as on-camera talent, and TikTok music creator, April Kae who composed a custom score for the campaign called "Papa Corn."
360 campaign. One shoot day. Full rebrand and product launch.
After aligning on the creative and knowing we were shooting in Los Angeles, we built the crew around our director, Tyler Thomas's creative approach using CR’s national network of collaborators. Building the team specific to the project enabled us to move fast, stay cost effective, all while while not sacrificing production value.
Jolly Time // Case Study
The "Fresh Never Gets Old" campaign helped kick-off Haberman's relationship with a new client, and launched Jolly Time's product line into major retail and grocers nationally - on time and on budget. First advertising from the brand in decades, that’s hot.
“When Tyler sent us that mock up video we were hooked! Amazing group that did amazing work. All around greatness!”
— Jeff Berg, Creative Director, Haberman
You’re…
- Launching a new product with a date already circled on the calendar
- Sitting on boards but still looking for the director who feels right for the creative
- Trying to sell through an idea before anyone really knows what it'll take to make
You need…
- The right director and crew to bring the boards to life
- Someone to pressure-test the creative and help align ambition with budget
- A flexible production plan built to feed broadcast, social, and everything around them
Sound familiar? Let's talk.
Made by Good People
Crew
- Director
- Tyler Thomas
- EP
- Patrick Shelton
- Line Producer
- Barry Fink
- Production Manager
- Ryan Barkauskas
- DP
- Nate Fu
- Robot Asst.
- Patty Lin
- Gaffer
- Dan Fisher
- Key Grip
- Paolo Ongkeko
- Photographer
- Daniel Shudo
- Photo Asst.
- Cathy Murai
- Sound Mixer
- Chase Yeremian
- Production Designer
- Maria Gamez Zielke
- Props Asst.
- Alicia Elliott
- Food Stylist
- Craig Rose
- Wardrobe Stylist
- Olivia Spitz
- Wardrobe Asst.
- Abigail Jones
- Hair / Makeup
- Albert Elizondo
- Hair / Makeup Asst.
- Naz Valdez
- Craft Services
- Aengus MacNeil
- Craft Services
- Sanna Heshmati
- PA
- Jessica Cisneros
- PA
- Jason Fink
- Head of Post
- Chaddix Malchow
- Editor
- Bud Hjelmberg
- Motion Graphics
- Pete Stude
- Colorist
- Emerson Homegrade
- Sound Design & Mix
- Taylor Lewin
- Composer
- April Kae
- Photo Retoucher
- Arden Scott
- Talent
- The Retirement House
Vendors
- Studio
- Ms Robot
- Production Supplies
- Quixote
- Camera House
- CSLA
- Grip Rental
- Alliance
- Lighting Rental
- Hot Points
- Sound Studio
- Sound80
- Catering
- D & R Catering
Special Thanks
- Special Thanks
- John R Farrell Jr