Case study
Duke Cannon
Duke Cannon//2026//Commercial
Production//Location Management//Talent Management//Production//Location Management//Talent Management//
The breakdown
Duke Cannon is the MN born and bread soap, cologne, and grooming company for men who think that most men's products are embarrassing. Their Liquid Cologne line needed a Valentine's Day push.
The brief
The DC team brought us in on a fast-moving timeline with the concept still taking shape - a humorous 'Man-Child' spot that had to work as a Valentine's Day buy and keep running for months after the initial launch.
What the work had to do:
- Produce a :30 hero, :15 & :10 cutdowns for the Liquid Cologne line, in market January 9, 2026
- Build alt versions for Valentine's Day and the three-month run post-holiday
- Cast and coordinate four principal talent plus background extras in a week
- Deliver packaged assets so Duke Cannon's internal team could take it straight into post
You got a week, so make it count.
The payoff
Duke Cannon hit their launch date and saw immediate traction with their Valentine's Day campaign and post-holiday run.
“Given the one week timeline from script to shoot I’m just stoked we pulled it off. And everyone here has been ecstatic about how these turned out!”
— Jules Ameel, Sr. Visual Content Specialist, Duke Cannon
Is this you?
You’re…
- A brand marketer with a launch date coming fast
- Trying to stand out in a category where everybody is fighting for the same attention
- Sitting on a good brief that could use another set of creative eyes before production
You need…
- A creative production partner who can sharpen the idea and get it made without a bunch of runaround
- Humor that feels true to the brand, not bolted on for attention
- Creative that gets attention without losing the point
Sound familiar? Let's talk.
Made by Good People
Crew
- Director
- Tony Libera
- 1st AD
- Paul Winkels
- EP
- Patrick Shelton
- Line Producer
- Tanya Silver
- Production Manager
- Kiera Robinson
- DP
- Kyle Moe
- 1st AC
- Krystal Duong
- 2nd AC
- Jade Chase-Jacobus
- Photographer
- Jules Ameel
- Photo Asst. / Swing
- Charlie Flatten
- Gaffer
- Eugene Langois
- Key Grip
- Zach Green
- Swing
- Graeme Thompson
- Swing
- Mickey Richardson
- Swing
- Daniel Owens
- Sound Mixer
- Hyun Lee
- Prop Asst.
- Barb Olson
- Wardrobe / Props
- Cindy Warner
- Wardrobe Asst.
- Amy Banken
- Hair / Makeup
- Abbey Gellrich
- Hair / Makeup Asst.
- Ashlee Ellert Fearing
- Talent (Man 1)
- Christian Barczi
- Talent (Woman 1)
- Hayley Albrecht
- Talent (Waiter)
- Bill Tamlyn
- Talent (Man 2)
- Alan Arais
- Talent (Woman 2)
- McKeely Venske
Vendors
- Casting
- Compass Casting
- G&E Rental
- Tasty Lighting Supply
- Camera House
- Cinemechanics
- Talent Agency
- The Rock Agency
- Talent Agency
- Talent Alexander
- Talent Agency
- Moore Creative Talent
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