Welcome to the Jungle, Minnesota
Minnesota Lottery already operates inside a clear set of brand guardrails. Adding a licensed film property brought it to a whole otha level.
Betty’s creative team came up with a “Sand Trap” concept that dropped a group of hikers from a Northwoods jungle straight into a convenience store, with the new scratch ticket at the center of the action. Through The Off-Roster, we paired the project with director Olivier Agostini, whose practical camera tricks, comedic instincts and agency-side experience fit both the idea and the client.
Play Before Its Gone // Social
Scratch Game // Social
SpiderCrawl // Social
What the work had to do:
- Keep Minnesota Lottery, not the movie franchise, at the center of the campaign.
- Turn a Northwoods jungle and convenience store into one achievable shoot day.
- Navigate licensor approvals and an aggressive post schedule without slowing delivery.
Shoot two highly stylized worlds in one day, without a company move. Olivier’s treatment moved both the jungle and convenience store onto the LED volume at ACME Stage in Minneapolis. Practical foreground builds, live animals and a working sand-trap rig kept the environments tactile, while the virtual production setup gave Olivier more time to work with the talent on performances.
Jumanji // BTS
The main shoot also produced a deep bench of social material for the campaign. But the really cool part is that the trust built during production gave Betty and CR the confidence to turn around a separate livestream on roughly five days’ notice - extending the campaign without making it feel like a disconnected second effort.
“Our latest production with CR was 10/10. Innovative and efficient production approach, Top tier Director, and 5 star hospitality from every member of the crew. They put so much thought and care into maintaining brand guidelines and went above and beyond to please our clients.”
— Nate Wehrman, Lead Producer, Betty
You’re…
- A creative lead with an ambitious idea, a firm budget, and very little room to fuck around
- An agency producer filling out the triple bid and looking for the right production fit
- Staring down a launch date with creative that needs to become real — fast
You need…
- A production partner who can protect the idea while finding the smartest way to make it happen
- A director who brings a point of view, real solutions, and the right creative push
- One well-planned production that can carry the campaign across the media plan
Sound familiar? Let's talk.
Made by Good People
Crew
- Director
- Olivier Agostini
- 1st AD
- Paul Winkels
- EP
- Patrick Shelton
- Line Producer
- Tanya Silver
- Bidding Producer
- John Pesavent
- Production Manager
- Steph Madeja
- DP
- Kellen Witschen
- 1st AC
- Eoin McGuigan
- Gaffer
- Justin Meredith
- Best Boy Electric
- Zach Green
- Key Grip
- Sam Mayhew
- Swing
- Eugene Langois
- Virtual Production Sup
- John Wildauer
- Unreal Engine Op.
- Michael Richmond
- VP Technical Artist
- Jenna Hubin
- Production Designer
- Michelle Gilstead
- Set Builder
- Andrew Mueller
- Asst. Set Builder
- Ian Connell
- Prop Asst.
- Christ Thickens
- Prop Asst.
- TK Kristjanson
- Prop Asst.
- Wesley (Wed) Bruehl
- Wardrobe Stylist
- Cindy Warner
- Hair / Makeup
- Ashlee Ellert Fearing
- VTR
- Nathan Armstrong
- Sound Mixer
- Nick Leisenheimer
- Animal Wrangler
- Barbara O'Brien
- Craft Services
- Chris Naylor
- Medic
- Kurt W Gensmer
- PA
- Amy Banken
- BTS Photographer
- Krizia Almoite
- BTS Video
- Mckade Riedman
- Director (Live Stream)
- Mckade Riedman
- Line Producer (Live Stream)
- Arden Scott
- Production Designer (Live Stream)
- Sally Baker
- Swing (Live Stream)
- Mario Howard
- PA (Live Stream)
- Zoe Velander
- Head of Post
- Chaddix Malchow
- Editor
- Bud Hjelmberg
- Editor (Live Stream)
- Chaddix Malchow
- Sound Design & Mix
- Taylor Lewin
- Colorist
- Oscar Oboza
- VFX Artist
- Jerry Spivack
- Motion Graphics
- Pete Stude
- Talent (Joe)
- Mike Rylander
- Talent (Jane)
- Sarah Dickson
- Talent (Guide / Clerk)
- Randy Reyes
- Talent (BG Clerk)
- Lauren Drasler
- Voice Over
- Drew Patterson
- Talent (Radio - Friend 1)
- Ryan Robert Nelson
- Talent (Radio - Friend 2)
- Linsay Rousseau
- Talent (Live Stream -Guide)
- Randy Reyes
- Talent (Live Stream - Hiker)
- Alex Galick
Vendors
- Casting
- JR Casting
- Talent Agency
- Wehmann Agency
- Talent Agency
- Moore Creative Talent
- Stage
- ACME Stage
- G&E Rental
- Tasty Lighting Supply Inc
- Lighting Rental
- The Lighting Locker
- Animals & Handlers
- The Animal Connection
- Camera Rental
- Cinemechanics
- Sound Studio
- Sound80
- Music Licensing
- Atomica Music
- Color House
- Nice Shoes