CPG Brands

One shoot.
Every channel.

Campaigns that travel paid, organic, CTV, and stills from one production.

The brief

CPG work lives or dies on mileage. One shoot has to feed paid, organic, CTV, and the stills library — or the budget was wasted.

We build campaigns as asset systems. Food-first when it needs to taste real. Character-forward when the brand has a voice. Lean crews, single-bid plans, and post that cuts every ratio from the same day.

Agencies bring us in when the window is tight and the deliverable list is long. Brands come back when the first campaign still has legs a year later.

// 01

Jack Link's / National Jerky Day

  • Production + Post
  • Social-first
  • One shoot day

When the brief is "make it a moment," you need a team that gets culture.

Jack Link's came to us with one goal: turn National Jerky Day into a real brand event. We produced a full campaign — video, social content, and a product-forward shoot — built to travel across paid and organic channels simultaneously. One shoot day. Multiple deliverables. A tight window. We delivered a complete asset suite on time and on budget.

// 02

Gilbert's Sausage / Haberman

  • Full Production + Post
  • Paid Social
  • 16 deliverables
  • Agency: Haberman

Food-first. Character-forward. 16 assets from one shoot.

Haberman tapped us to refresh the Gilbert's sausage campaign with a food-forward approach — real taste appeal, not just puppet comedy. We handled full production and post across three shoot days, delivering 16 finished assets in three aspect ratios (1×1, 9×16, 16×9) for a year-long paid social buy. Hero shots, :06 cuts, :15s — all from one cohesive studio day.

// 03

Chubbies / NFL 2025

  • Production
  • Social + Broadcast
  • 2-day shoot

32 NFL teams. 45+ talent. 2 days. One crew.

Chubbies needed a production partner to execute their most ambitious social campaign to date — a tug-of-war TVC featuring talent repping all 32 NFL teams, plus lifestyle stills and golf content. We stepped in mid-process, built the entire crew from scratch, locked locations, and delivered a hard drive handoff inside a 48-hour window. Raw footage to client, EOD Day 2.

// 04

Rodan + Fields / How-To Series

  • Production + Post
  • Post-purchase
  • 8 videos

The sale isn't the finish line. The first week of use is.

Rodan + Fields needed a post-purchase series that walked new customers through how to use their products — so the regimen actually stuck. We produced eight instructional films built for the inbox and the account page: clear, calm, product-forward. No brand theater. Just the steps that get people to the result they bought.

// THE WORK

Love
Letters

Kind words from leaders who trust Current Resident.

Tracy
Sr. Director of Marketing | Jolly Time

“I just wanted to say thank you again to you and the entire crew. The experience on set was fantastic, we couldn’t be happier. You all brought the Fresh Never Gets Old to life in such a fun and authentic way!”

Jules
Sr. Visual Content Specialist | Duke Cannon

“Even given a one week timeline from script to shoot, Current Resident and team pulled it off. Everyone here has been ecstatic about how these turned out!”

Mim
Producer | Haberman

“The team at Current Resident were fantastic collaborative creative partners through and through. It was pure joy to witness LJ direct improv comedy actors as they brought voice to two sausage loving jazz playing puppet pals.”

// NEXT STEP

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